Did the Customer Move?
RPM, aka ThunderbrdPublished on: 28/09/2026
Businesses are great at tracking what they did. But did anything actually change for the customer? A simple question can reveal the difference between completing the work and creating real progress.
customer progresscustomer progressioncustomer journeytransformational benefitcustomer transformationcustomer experiencebusiness activitycustomer outcomesmeasuring customer progressservice deliverycustomer success
